The (se)® System: From Method to Movement
Structural Elements® began with a bold idea: that pain and imbalance in the body are rarely isolated problems – they’re structural. Founder Doug Bertram, M.S., L.Ac., developed the (se)® Treatment as a way to assess and treat the body through its connective framework, restoring balance to the system rather than simply addressing symptoms.
That innovative approach became the foundation for the (se)® System – a proprietary Orthopedic Wellness model built on years of clinical practice and a deep understanding of how structure, movement, and the nervous system work together. It’s both a clinical method and a scalable business model, designed to bring consistent, high-quality care to communities through a growing national franchise network. Every provider in our system is trained in this method, ensuring an elevated and unified standard of care across all clinics.
Today, the “(se)®” mark represents more than a treatment. It signifies a whole-body, whole-person approach and a shared commitment to lasting results. What began as one method has evolved into a movement redefining modern orthopedic wellness – and the embodiment of our guiding philosophy: Human Performance Refined.®
MEET OUR FOUNDER
Doug Bertram, L.Ac, MTCM
INNOVATOR AND THOUGHT-LEADER.
For more than 30 years, Doug Bertram has advanced the field of orthopedic wellness by focusing on the body’s structure rather than just symptoms of pain. A manual therapist and licensed acupuncturist, Doug developed the Structural Elements® Balancing Method, an integrative approach rooted in fascia mapping, postural alignment, and tensegrity-based assessment. That method evolved into what is now known as the (se)® Treatment, the foundation of the Structural Elements® Orthopedic Wellness model.
He founded Structural Elements® in 2009 to teach this system and opened the first self-funded clinic in 2013, proving that cash-based, root-cause care could scale. A three-time Ironman triathlete and ultramarathoner who overcame a spinal injury, Doug embodies the recovery and resilience that define his work.
Today, as CEO, he leads a growing national franchise built on proactive care, human performance, and long-term wellness – creating a human performance ecosystem where patients, providers, and franchise partners thrive together.
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